{"id":4960,"date":"2023-11-15T12:02:53","date_gmt":"2023-11-15T12:02:53","guid":{"rendered":"https:\/\/integratedcarejournal.com\/?p=4960"},"modified":"2023-12-04T12:53:00","modified_gmt":"2023-12-04T12:53:00","slug":"inclusive-innovation-community-co-innovation-tackle-health-inequalities-digital-exclusion","status":"publish","type":"post","link":"https:\/\/integratedcarejournal.com\/inclusive-innovation-community-co-innovation-tackle-health-inequalities-digital-exclusion\/","title":{"rendered":"Inclusive innovation: using community co-innovation to tackle health inequalities and digital exclusion"},"content":{"rendered":"

Digitalisation of the NHS has the potential to enable more personalised care and improve health outcomes. But it can also widen health inequalities. Some people in communities facing social and economic deprivation, which are also those experiencing the poorest health, find accessing care increasingly difficult as the NHS becomes more digital.<\/p>\n

If those most in need of health services become less able to access them, health outcomes for these communities will worsen and the overall cost of healthcare will increase. Integrated care systems (ICSs), therefore, need to maximise the value of their investment in digitalisation by making it work for all their communities, not just the ones they know and understand well.<\/p>\n

The \u2018Building Inclusive Digital Health Innovation Ecosystems\u2019 research programme, led by University of Birmingham\u2019s Business School<\/a> and supported by NHS Arden & GEM<\/a>\u2019s digital transformation team and Walsall Housing Group (whg), explores how community co-innovation could be used to develop digital healthcare that works for diverse communities and reduces the risk of exclusion.<\/p>\n

Co-innovation is about understanding and framing problems and taking a bottom-up approach to generating new ideas in response. Specifically, this programme of community co-innovation is socially inclusive by design, creating an opportunity for disadvantaged communities to share their knowledge and lived experience. It gives these communities an equal share of voice alongside commissioners, clinicians and other stakeholders in the development of new digital health technologies or design of new online services.<\/p>\n


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Peer research<\/h3>\n

To genuinely hear what more deprived communities need, it is important to rethink how we in the NHS structure engagement to make it easier and more comfortable for those we most want to hear from. Training peer researchers from whg and local voluntary organisations enabled us to build on existing skills, connections and relationships. As trusted members of the community, peer researchers were better able to have relevant conversations within people\u2019s homes, and elicit more honest and open responses on how people access technology and the barriers they face.<\/p>\n